Leveraging Social Media for Positive Impact: How dormakaba Promotes Our Products, Culture, and Values
In today's digitally connected world, social media has become a powerful tool for businesses to engage with their audience, promote their products, and convey their brand ethos. Companies that effectively harness this platform not only gain visibility but also build a strong community of loyal customers and advocates.
dormakaba: A Model for Positive Engagement Through Social Media
dormakaba, a leading provider of access and security solutions, has strategically leveraged social media to not only promote our wide range of products and services but also to highlight the company’s core values and culture.
Promoting a Diverse Product Range
dormakaba’s social media channels are a testament to the company’s extensive portfolio of products and services that cater to various verticals, including airports, stadiums, educational facilities, and multi-housing projects. Through visually appealing posts, informative videos, and engaging content, dormakaba showcases how our solutions enhance safety, security, and convenience across different industries. By tailoring our messaging to the unique needs of each sector, the company successfully communicates the value it brings to our diverse clientele. Recently, we have highlighted new products such as our NXT Terminals as well as upgrades to offerings such as MotionIQ.
Championing Core Values
Beyond product promotion, dormakaba has utilised social media to highlight our commitment to important societal issues. Over the past year, the company has placed a strong emphasis on promoting diversity and inclusion within the workplace, culminating in a video featuring many members of staff highlighting our diverse workforce. Through a series of posts, dormakaba has shared stories of our employees, particularly focusing on the emergence of women within the construction and security industries—fields traditionally dominated by men. These narratives not only empower women but also challenge industry norms, positioning dormakaba as a progressive and inclusive employer.
The company has also been vocal about the importance of mental health awareness, resulting in us inviting MIND Hertfordshire into our Hitchin office on mental health awareness day. By sharing resources, tips, and personal stories, dormakaba encouraged our followers to prioritise their mental and physical well-being. This focus on mental health is part of the company’s broader commitment to creating a healthy and balanced work environment for all its employees.
Sustainability and Innovation at the Forefront
Sustainability is another key value that dormakaba has successfully promoted through social media. We regularly post about our efforts to reduce our carbon footprint, implement eco-friendly practices, and develop sustainable products. By doing so, dormakaba not only informs our audience about its green initiatives but also inspires others in the industry to follow suit. We have a number of product offerings which encourage sustainability, such as the Door Efficiency Calculator which has been extensively promoted via our social media channels. As well as this, we highlighted our sustainability campaigns such as recycling day and litter picking day on LinkedIn.
Innovation is integral to dormakaba’s spirit, and this is clearly reflected in our social media presence. Whether it’s showcasing the latest advancements in access solutions or sharing behind-the-scenes insights into our creative processes, dormakaba uses social media to demonstrate our commitment to innovation. This not only keeps our audience engaged but also positions the company as a leader in the security and access solutions market. We’re also incredibly proud of the innovation our staff display consistently, and this was evidenced through our photo competition held earlier in the year.
Looking Ahead
dormakaba’s effective use of social media to promote our products, culture, and values demonstrates the potential of these platforms as more than just marketing tools—they are powerful vehicles for positive change. As our company continues to grow and evolve, our social media channels will remain a key part of our strategy to communicate our vision and initiatives to a global audience.
So, stay tuned for dormakaba’s next wave of social media initiatives as the company continues to lead with innovation, inclusivity, and sustainability at its core.